"The Slowest Car We've Ever Built!"

When Audi began its marketing campaign they started with a bombardment of commercials that were cleverly titled, filmed and produced. One of the finer ones was the "Slowest Car We've Ever Built" commercial. This of course was a play on words, because in terms of speed, it was the fastest car Audi has ever built, but in terms of assembling the vehicle, which is done by hand, it is the slowest car they have ever built.



In the 24 hours after the commercial made its debut, it received over a million views on Youtube and was one of the most watched videos of the month.