Monday, March 31, 2008
Greatest Drives
Drive an R8 and you’ll learn what it’s like to be a celebrity. On public roads, crowds followed us. And when we stopped, cameras clicked. Right now, the R8 is the hottest sports car in the world.
As a runner-up finish here proves, it’s one of the best, too. But it’s not only about the driving. Of the 20 models we tested, only the Lamborghini – which costs twice as much – managed to better the R8’s sense of occasion.
Although those side blades break up the flow of the flanks, when combined with the LED headlights and the glass panel – which provides a window on to the V8 engine – they ensure people stop to look.
Open one of the wide doors and another treat awaits: the adventurous, low-slung cabin. The switchgear is familiar Audi fare, but the angled windscreen, cosseting seats and swooping layout set the interior apart from that of a TT. The best detail by far, however, is the open-gate gearlever. As beautiful to use as it is to look at, it’s light and precise, and shifts are accompanied by a metallic ‘clack-clack’.
The rest of the car follows this philosophy: it appears intimidating, but is actually as light and easy to drive as the Mazda MX-5. Being so accessible and unflappable makes the R8 less challenging than some cars here, so ultimately it isn’t as rewarding. But that’s when it’s being driven on a track...
As a road car, however, the mid-engined machine is near-flawless. The gorgeous gearbox hints that this Audi has personality as well as presence and, on the roads of North Wales, the R8 did nothing to dispel that notion. The 4.2-litre V8 proved more tuneful than the guttural flat-six in the Porsche 911, and nearly as loud. It’s great fun to drive at any speed, and the Magnetic Ride dampers (a £1,350 option) are simply one of the discoveries of the year – the ride is absolutely brilliant.
Friday, March 28, 2008
The Wait...
Audi is currently experiencing problems in producing the carbon fibre panels, therefore, those who have ordered their R8 last autumn will receive it in July, but other who have ordered will have to wait an additional three months.
The company is telling customers who order a new R8 now they won't be delivered until 2009!
Audi R8 Goes Diesel
The Audi firm will introduce the world's first ever diesel-engined super car in late 2009 with its new 4.2-litre V8 TDI unit. The diesel engine will pump out more than 350bhp and 800Nm of torque.
In both the six-speed manual or six-speed R tronic transmissions, the R8 will be capable of going from 0-60mph in 5 seconds.
The diesel engine is the final unit to be added to the R8, after the V10 model arrives in '08.
In both the six-speed manual or six-speed R tronic transmissions, the R8 will be capable of going from 0-60mph in 5 seconds.
The diesel engine is the final unit to be added to the R8, after the V10 model arrives in '08.
Thursday, March 27, 2008
R8: Canadian Car Of the Year
Audi Canada captured the triple crown of Canadian automotive awards Wednesday with the all new R8 mid-engined sports car.
At the opening press conference of the Canadian International Auto Show in Toronto, the R8 was presented the 2008 "Canadian Car of the Year" award by the Automobile Journalists Association of Canada (AJAC). The Audi R8 was evaluated against a long list of discerning criteria amidst a group of strong eligible competitors. The Audi R8 beat 11 other "best new" category winners, announced December 4th, to secure the prestigious Canadian Car of the Year honours.
The new Audi R8 was also declared the winner of AJAC's "Best New Design" award for 2008. In addition, Canada's leading automotive writers and editors also selected the Audi R8 for the rarely presented AJAC "Most Coveted Vehicle" award.
The AJAC Canadian Car of the Year competition gathers more than 60 prominent Canadian automotive journalists in Niagara-on-the-Lake for several days in October for the annual "TestFest" event. This program has received praise from consumers because the evaluation and voting processes are carried out in a professional, fair and, serious manner.
The participating journalists have the opportunity to test drive all the entries back to back in identical conditions. An extensive list of important criteria is assessed by the journalists and all active participants vote for their individual choice as car of the year.
Wednesday, March 26, 2008
The Basics
Friday, March 21, 2008
Tranquility in Motion!
Many super cars wont be driven 1200 miles in a year, yet the all new Audi R8 is taken on a journey twice the distance in a matter of days, and it handles the trip like a Chevy sedan. The trip the journalist takes, he refers to it as being tranquil and relaxing even though he is maneuvering a 400+ horsepower beast.
Wednesday, March 19, 2008
"The Slowest Car We've Ever Built!"
When Audi began its marketing campaign they started with a bombardment of commercials that were cleverly titled, filmed and produced. One of the finer ones was the "Slowest Car We've Ever Built" commercial. This of course was a play on words, because in terms of speed, it was the fastest car Audi has ever built, but in terms of assembling the vehicle, which is done by hand, it is the slowest car they have ever built.
In the 24 hours after the commercial made its debut, it received over a million views on Youtube and was one of the most watched videos of the month.
In the 24 hours after the commercial made its debut, it received over a million views on Youtube and was one of the most watched videos of the month.
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